Araceli Villanueva
Social Media Editor | MLS NEXT Pro
As the current social media editor for MLS NEXT Pro, an MLS affiliate, I oversee user engagement analysis and assist with freelancer management. In addition to curating and executing organic content for all MLSNP social media channels (X, Instagram, TikTok, Threads, Youtube) with a combined following of over 167k followers as of April 2026. Furthermore, I collaborate extensively across departments to execute social media campaigns aligned with key league events, including MLS All-Star, MLS NEXT Pro Cup, and MLS Cup.
I assisted United Soccer Coaches and their marketing team with podcast row and media duties for the United Soccer Coaches Convention three consecutive years beginning in 2022. My additional responsibilities included talent recruitment and providing instruction to invited guests from media companies like Fox Sports, CBS Golazo, and SiriusXM.
Media Assistant | United Soccer Coaches
Social Media Coordinator | Challenger Sports
While serving as the social media coordinator, I monitored and strategized innovative social media marketing methods to increase user engagement across all social media platforms. As well, worked closely with the marketing team and company partners to create and execute advertising campaigns.
In addition, I wrote and edited written content for Challenger Pitch, Challenger's sports blog, covering breaking news from the MLS, NWSL, and MASL.
Freelance Writer | Major League Soccer
As a contributing writer, I worked with editorial staff and writers under tight deadlines on game day; produced articles in the form of "folos" and "siders" for MLSSoccer.com as needed. As well, assisted with postgame duties: interview players and coaches and transcribe quotes.
Additional Experience
Media Operations | CONMEBOL Copa America 2024
Supported media operations coordinator in monitoring press areas and aided accredited journalists and photographers